Why SEO is Better Than PPC ?

Hello, young friends! Today, we are going to talk about two ways to make people visit your website: PPC and SEO. Imagine you have a cool lemonade stand, and you want everyone to come and buy your lemonade. How can you make that happen? Let’s find out!

What is PPC? 🤑

The Helper Who Shouts

PPC stands for Pay-Per-Click. It’s like having a helper who stands by your lemonade stand and shouts, “Come and buy the best lemonade in town!” Every time someone hears the helper and comes to your stand, you have to give the helper some money.

How Does PPC Work?

1. Paying for Ads: Just like you pay your helper, you pay money to show ads about your website on the internet.
2. Quick Results: As soon as you start paying, people begin to see your ads and visit your website.
3. Short-Term: The moment you stop paying, the ads disappear, and people stop hearing about your lemonade stand.

Example of PPC

Think about your favorite video game. Sometimes, you see ads that say, “Buy coins now!” If the game stops paying for these ads, they will disappear. That’s exactly how PPC works.

What is SEO? 🌱

The Magic Lemon Tree

SEO stands for Search Engine Optimization. Imagine you plant a lemon tree in your backyard. It takes time to grow, but once it’s big, you get free lemons forever! SEO is just like that.

How Does SEO Work?

1. Improving Your Website: You make your website better so that it shows up when people search on Google.
2. Takes Time: Just like the lemon tree, SEO takes time to show results. You won’t see visitors right away.
3. Long-Term: Once your website is optimized, it keeps bringing visitors even if you stop working on it.

Example of SEO

Remember how your teacher told you to organize your desk so you can find your homework easily? SEO is like organizing your website so people can find it easily on Google.

Why SEO is Like Your Best Friend

Lasting Results

Imagine your best friend who always helps you, no matter what. That’s SEO! Once you make your website great, it keeps working for you.

1. Keeps Bringing Visitors: Even after you stop working on it, SEO keeps bringing people to your website.
2. No Need to Pay Continuously: Unlike PPC, you don’t have to keep paying money to see results.

Cost-Effective

Remember how you don’t have to buy new toys every day? Once your website is optimized with SEO, it’s like having toys that you can play with forever without buying new ones.

1. Save Money: After your website is optimized, you don’t need to spend a lot of money.
2. Long-Term Benefits: You enjoy the benefits for a long time without additional costs.

Trustworthy

Think about the trust you have in your favorite superhero. People trust websites that show up naturally on Google, just like they trust superheroes.

1. Natural Visibility: People prefer clicking on websites that appear naturally rather than ads.
2. Builds Trust: A well-optimized website is trusted by visitors and Google alike.

A Fun Picture to Explain

Let’s draw a fun picture in our minds!

• PPC: Imagine a helper who shouts about your lemonade stand. They leave when you stop paying.
• SEO: Imagine a beautiful lemon tree that gives you free lemons forever.

The Lemon Tree Story 🌳

Once upon a time, there was a young boy named Sam. Sam loved making lemonade and wanted everyone to taste it. He had two choices: hire a helper or plant a lemon tree.

The Helper 🗣️

Sam hired a helper to shout about his lemonade. People came rushing, but Sam had to pay the helper every day. One day, Sam ran out of money, and the helper stopped shouting. People stopped coming to Sam’s stand.

The Lemon Tree 🌳

Sam decided to plant a lemon tree. It took time and effort, but after a while, the tree grew big and strong. Sam got free lemons every day and made the best lemonade. People came from far and wide to taste his delicious lemonade, and Sam didn’t have to pay anyone.

The Moral of the Story

Sam realized that planting the lemon tree was a better choice because it gave him lasting results without spending money continuously. This is why SEO is better than PPC!

Comparing PPC and SEO

Quick Summary

• PPC (Pay-Per-Click):
  • Pay money to show ads.
  • Quick results.
  • Stops working when you stop paying.
• SEO (Search Engine Optimization):
  • Improve your website.
  • Takes time to show results.
  • Keep working even if you stop.

Why Choose SEO?

1. Long-Lasting: SEO keeps working for you, bringing visitors even after you stop putting in effort.
2. Cost-Effective: Save money in the long run. Once optimized, your website doesn’t need continuous spending.
3. Trustworthy: People trust and prefer clicking on naturally appearing websites on Google.

How to Start with SEO

Simple Steps

1. Use Keywords: Think about the words people use to search for things like your website. Use these words on your site.
2. Create Good Content: Make sure your website has useful and interesting information.
3. Organize Your Site: Make it easy for people to find things on your website.
4. Get Backlinks: Ask other websites to link to your site. It’s like having friends who recommend your lemonade stand.

Fun Activity

1. Keyword Hunt: Make a list of keywords you think people might use to find your lemonade stand.
2. Content Creation: Write a fun story about your lemonade stand and post it on your website.
3. Website Check: Make sure everything on your website is easy to find.

Just like planting a lemon tree, SEO takes time and effort but gives you lasting results. PPC, on the other hand, is like hiring a helper who leaves when you stop paying. So, if you want your website to be successful in the long run, SEO is the way to go!

Remember, good things take time, and SEO is worth the wait.

Keep improving your website, and it will keep bringing visitors, just like the lemon tree keeps giving lemons.

Happy optimizing!